expresso explores how an online game, FarmVille on the hugely popular Facebook has managed to capture the imagination of so many in less than eight months
Given a chance, would a resident of the city go to a village and engage in farming? Looks like the answer is yes, at least virtually. ‘Facebookers’ across the world are hard at work, tilling their land, harvesting vegetables, milking cows… just to make their farm a little heaven!
FarmVille developed by Zynga is one of the most popular games on Facebook and is creating a buzz among the city folks. Launched in June 2009 on the social networking site, it uses cutting-edge technology to let players farm virtual plots of land. According to online sources, 62 million people have signed up and about 21 million play everyday from different parts of the world. expresso gave into the addiction and started farming too and in the process met quite a few interesting farmers in and around Coimbatore.
Hari Narayanan is a photography student from Saibaba Colony. He calls himself a full-time student and a part-time farmer and admits that he started farming due to peer pressure. “Most of my friends were playing and were gifting me cows, trees, hens etc. Unable to curb my curiosity, I joined them thinking I will explore it for a short while and now I cannot resist playing FarmVille.” Hari is in level 33 now. Farming has become more easier for him as he owns tractors, windmills, grapes, strawberries, bananas and also farm animals like cows, horses, sheep, hens and even turkeys.
On FarmVille, a new farmer can choose his custom avatar and is given a small amount of farm coins and a small piece of ploughed land. He is expected to go to the market, get seeds and start his cultivation. The harvest can be sold for online coins. Sending gifts to your neighbours is a social norm in FarmVille, it not only improves your relationship with your neighbour, it also increases your chance to get gifts. If you are lucky, you will end up getting barrels of grapes, ponds, tractors, farm animals etc.
You will be rewarded with farm coins if you visit your neighbour’s farm in his absence and drive out the foxes, shoo away the crows and clear the weeds. Your growth in FarmVille is calculated in terms of levels and the farmcoins / farmcash you earn.
Pheba is a young housewife and plays the game regularly. She finds it boring to sit at home doing almost nothing and admits that is the main reason she took to farming. “To be frank, I feel happy when I earn virtual cash,” she chuckles.
A few interviewed for this article admitted that FarmVille has altered their lives. “The first thing I do when I wake up is visit my farm,” says Abinandhan, a budding cinematographer. He is on level 41 and is the owner of four dairy farms, seven tool sheds, three red barns and a huge farm land. He is now busy cultivating cabbages and bell peppers, as he says they ensure good returns.
Shirin, an engineering student and a farmer on level 30, says that her friend once hung upon her when it was time for harvesting, “suddenly he said, oh my God! it is time to harvest my sunflowers and hung up,” she laughs. She admits that sometimes she cannot stop thinking how much more she should earn to enter the next level.
What makes FarmVille so addictive? “I feel that I’m actually doing something and that keeps me hooked,” Hari remarks. “The way the game is designed is also exciting. Zynga releases new items according to the season. We had snow and Christmas trees for Christmas. After the Haiti earthquake, every farmer was requested to buy white corn to contribute to the survivors. Today we got an intimation that about one million dollars has already been contributed by FarmVille farmers to Haiti. This makes the game more close to real life and hence addictive.”
Do not think that every player is a youngster. According to online sources, 24 percent of its fans are above 35. Sujatha, a 30 plus working woman from Kalaipatti says that each day, she spends at least one to two hours on her farm. “It is a stress buster after a day’s work, so I recommend it to everyone I know.”
As for David who works for Centre for Advocacy and Research, this 40 something farmer on level 20 avers, “FarmVille teaches one about team work. You share gifts and get rewards. Our kids who didn’t know anything about farming have actually started to understand the problems a farmer faces while tilling his land. I have seen some interesting competitions. A couple I know competes on FarmVille. It has become a place to socialise and develop relationships.”
But do not think every player has fallen in love with it. There is a ‘I hate FarmVille’ group on Facebook with a fair number of fans. “I don’t like it at all,” says Ambika Balaraj, “I started playing because of the number of cows, goats and trees I used to get from friends but I stopped playing immediately afterwards. It is such a waste of time.”
Venkat Ananth, a journalism student who has a good online presence on social networking sites including Facebook replied, “I do not play FarmVille and do not think I ever will.”
All said and done, one has to be also aware of the dangers lurking behind these games. Number one is of course time. “Farmville can eat into your time, so I do not recommend it at work places and schools,” says David. Experts have also raised their eyebrows on some farmers giving up real money to Zynga to earn virtual cash (40 dollars gives you 240 farmcash).
Real life farming is much messier and requires the farmer to engage in back-breaking work and deal with issues like pests, irrigation or crop rotation. Will the real life tillers laugh at the city folks for calling themselves farmers, even virtually?
_Anula Aboobacker
tniecbe@expressbuzz.com
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